I’m so pleased to introduce you to my latest guest, the Queen of Amazon, Sophie Howard. I have been fascinated for some time about how well Amazon does as you all know it's growing at a tremendous rate. We discover in the podcast that it's grown by 44% in the last 12 months during these very interesting and challenging times. Sophie has an interesting story to tell. In 2014 she started learning about Amazon – at this time she had a full-time job, two children and a brand-new baby and was trying to figure out how to do all this and make it work and be wonderful. She wasn’t really clear on her pathway, but she knew she wanted to work from home and have flexibility. We have a great conversation in this episode about how she came to Amazon which has been an amazing success for her including the sale of a couple of Amazon businesses, one sold after 18 months for a million dollars! It's a really wonderful and inspiring story and Sophie talks us through how she approached building her business to a point now where she lives her dream life and runs a training program to train others to do the same. I think Sophie's terrific in her approach. You're going to hear lot about how she's approached creating the Amazon business, how she chooses her products, how she builds relationships with people. I’m fascinated and impressed by what she has achieved, and I know you will be too! In this episode we talk about entrepreneurship and the mindset of handling ambiguity. We talk about what isn't going to work in Amazon and what it is she's focusing on now and give some really intriguing insights into how to think about the perspective we need to take to be a success in business. I share some of my stories about how things started for me and how tough it was. And probably some of the mistakes that we made at the start as well. Sometimes the success story that we're seeing is built on some of the tougher times and mistakes we’ve made earlier and doing it really tough. And I think to respect to success, we really need to respect the story that led to that and everything that comes along with how we define success. So, I trust you enjoy this episode of perspectives with Sophie Howard, I certainly did! CONNECT WITH SHARON Facebook: https://www.facebook.com/SharonPearsonFanPage/ Instagram: https://www.instagram.com/sharon.pearson.official/ Linkedin: https://www.linkedin.com/in/sharonpearsontcicoach/ Website: https://www.sharonpearson.com/ Twitter: https://twitter.com/Sharon_Pearson_ Youtube: https://www.youtube.com/channel/UC7zP_SmBHzsZG8lmInQBgHQ Resources: - Order Ultimate You Book: https://tci.rocks/order-ultimate-you · Upcoming Events at The Coaching Institute - www.thecoachinginstitute.com.au/trainings · Phone The Coaching Institute - 1800 094 927
KEY TOPICS AND TIME STAMPS:
00:05:15 How Sophie Started with Amazon
00:08:01 Online marketing options
00:11:26 Product Selection
00:11:45 Why you should avoid the ‘most popular’ products
00:15:36 Why you should never tell anyone what Amazon products you have sold that have made millions of dollars.
00:22:20 How she made $33,000 in a day in sales
00:23:01 Daring to dream big
00:29:11 Adapting The E-Myth approach in business
00:30:53 Trade Markets
00:33:14 Intellectual property and creating supplier relationships
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00:37:41 Learning from our environment
00:43:12 Selling the business
00:45:36 Self care
00:54:43 Starting out on Amazon